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NOT JUST US

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OUR 'NOT JUST US' PROGRAMME IS TRULY UNIQUE

Not Just Us (NJU) gives communities the knowledge to change an unfair world; both as more informed consumers and as the ETHICAL ENTREPRENEURS of tomorrow.

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NJU supports people to create their very own social enterprises, working together as groups, and using our FREE ‘NJU Toolkit. NJU provides ethical business skills ‘in real time,’ and can help to generate money for a local or charitable cause that people care about.

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But the NJU approach goes far beyond that of the ‘usual’ social enterprise.

 

This is because NJU focuses on ETHICAL enterprises and in every aspect business and social ethics are incorporated. Plus, NJU participants have the support and advice from some of the world’s leading ethical entrepreneurs, who help them to better understand the current imbalanced trade system and show them how to build a business that challenges it.

 

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Who Can Join NJU?

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To date, we have worked with those from less affluent socio-economic backgrounds, disabled and neurodivergent adults, pensioners, black and ethnic minority groups, survivors of domestic violence, homeless people and refugees.

 

NJU has worked successfully within schools too - and our NJU Toolkit materials can also be used by community groups wanting to learn how to run their own community asset or business, and individuals who are keen to set-up their own ethical enterprise.

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But whatever your background – if you are interested in learning more about ethical enterprise in your community you can either access our Toolkit (scroll down or go to RESOURCES) AND our DofE GUIDE OR click the button below to get in touch if you have any further questions!

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NJU TOOLKIT & RESOURCES

The NJU Toolkit provides you with everything you need to learn about ETHICAL ENTERPRISE and, if you choose to do so, to set up your own ethical business. Our Toolkit helps you to understand the issues behind trade injustice as well as giving you a helping hand to generating some income for your community.

Image by Vladislav Klapin

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INDUCTION

Including: Overall introduction to the Toolkit and content of each module, introduction to the Lorna Young Foundation and NJU, Ethical Icebreakers, Baseline Survey and Fair Trade Quiz, Personal Journal Template.

Salt Factory Worker

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TRADE INJUSTICE & POVERTY: SETTING THE CONTEXT FOR NJU

Including: Sustainable Development Goals & Resource Sheets, Coffee & Chocolate Case Studies & Lessons, Fair Trade Games, Jargon Buster, Letter Templates, Global Commodity Maps.

Volunteers Packing Food

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SOCIAL ENTERPRISE & CO-OPERATIVE WORKING

Including: Facts on the Co-operative Movement and Business Models, Games/Activities on co-operative working, Co-ops and Team Building, Introduction to Socia Enterprises, Social vs Corporate Enterprises Facts and Resources. 

Presentation

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GROWING YOUR ETHICAL BUSINESS IDEA

Including: Basic Market Research for a New Ethical Business, Auditing/Surveying Existing Businesses/Products, Ethical Product Certification Systems Info, Templates for Group Code of Conduct/ Constitution/Action Plan Checklist.

Open for Business

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GETTING DOWN TO ETHICAL BUSINESS 

Including: Deciding Your Ethical Business Type, Business and Legal Structures, Understanding Ethical Behaviour, Business Functions & Roles, Writing an Ethical Business Vision, Choices & Ethics Task, Different Types of Business Accounting, Template for Writing an Ethical Business Plan. 

Free Tastings

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EVENTS

Including: Market Research for Events & Local Mapping, Pricing for Events, Task – ‘Event Ready?’, Press Release Example, Using Social Media to Sell Ethically, Events Action Plan Template, Cashing-Up Template, HOW TO – Plan for an Event/ Set Up a Stall/ Create a Promo Leaflet. 

Ceramic Pots

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PRODUCTS & MARKETING

Including: Ethical Branding Guidance, Marketing F2F & Social Media, Info re. Business & Sponsorship, Ethical Sales Pitching, Pricing, Product Supply, Price Listing Examples, Product Business Proposal Example, Supply/Stock/Warehousing, Leadership Activities, Successful Ethical Product Stories, HOW TO – Carry out a SWOT Analysis/ Promotional Checklist. 

Image by Unseen Studio

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MONITORING & EVALUATION INFORMATION & NOTES

Including: Progression Chart for Groups, Event Evaluation, Annual Report Examples (Narrative and Financial), Monitoring Stakeholder Engagement, Progress Report to Donor Example, Thank You Letter Template, M&E Evidence Chart, Ethical Marketing Plans Template, Notes and Resources.

THE LORNA YOUNG FOUNDATION

NJU is a programme operated by a charity – the Lorna Young Foundation.

You can find out more about this award-winning charity here.

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Get in Touch
CONTACT
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